The Intellectual Property Paradigm and The Content Control Industry – Week 8

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Marvel seems to be a never ending franchise. New movies just keep appearing. WHY?

ITS AN ENORMOUS MONEY MAKER

They are a guaranteed revenue maker. Lets think about the newly released Black Panther.

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  • Released initially: 29th January 2018
  • Box Office: 1.185 billion USD (as of Mar. 18, 2018)
  • Budget: $200 million USD
  • “Black Panther” is the world’s ninth-highest-grossing film of all time
  • Black Panther’s is now the second-highest grossing Marvel Cinematic Universe movie of all time at the domestic box office

Not only this, think about the merchandise sold, press tours, interviews and social media publicity. No wonder they never stop.

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All The Marvel Movies

But what happens when a movie ‘fails’. Extras such as the sale of merchandise, and the extra revenue from the other successful movies make up for the loss of money

It is impossible to predict financial success.

 

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