Globalisation, Media Flows and Saturation Coverage

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Annotated bibliography 1 : Global Flows and the Globalization of Nothing: Synthesizing the Incongruous

Valentine, E 2015, ‘Global Flows and the Globalization of Nothing: Synthesizing the Incongruous’, Black & Gold, Vol. 1 Article. 8, Accessed 5th August 2018, [online] http://openworks.wooster.edu/cgi/viewcontent.cgi?article=1005&context=blackandgold&gt

This article by Elliott H. Valentine unpacks the 5 ‘flows’ of globalisation from anthropologist Arjun Appadurai. The influence from these 5 flows came from Appadurai’s understanding of the relationships that people, groups and societies have due to the introduction of technology.

  1. Ethnoscapes: shifting the world; tourism.
  2. Mediascapes: creating and using the media
  3. Technoscapes: connecting the world; the internet.
  4. Financescapes: money; stockmarket
  5. Ideoscapes: operation; culture

Valentines article also unpacks George Ritzer, a sociologists understanding ‘The Globalisation of Nothing 2’ (2007). He uses 2 continuums; the something-nothing continuum and the glocal-grobal continuum to understand how ‘something’ can be characterised by globalisation. Valentine also employs the work from 6 other theorists to attempt to understand these theorists and the relationship between their works. Both of these articles are used to understand global movement. Valentine describes it as “synthesized as two parts of one theoretical framework” He writes that both theories complement one another and make up for the imperfections that are seen in both theories. This journal article relates to week 2 as it explores the theories of Arjun Appadurai and further emphases them through the work of George Ritzer. In week 2 we learnt about the 5 ‘scapes’, this article breaks them down to help understand them better.

 

Annotated bibliography 2: Globalisation

O’Shaughnessy, Michael 2012, ‘Globalisation’, in Media and society, 5th ed, Oxford University Press, South Melbourne, Vic, pp.458-471 Accessed: 5th August 2018

This article explains globalisations history, positives and negatives, effects and the impacts on the world. By reading this article one is able to understand exactly what is going on with the world. Globalisation is what brings the world together through communication and relationships across barriers such as race and geographical locations. Everyday around the world, people are able to see what is going on in other countries eg. on the news. The utopian view understands that the world is brought closer together thanks to globalisation, ‘the global village’. This outlook allows for the flow of culture, communication, resources and events. The dystopian view focuses on the economic, the businesses and the wealthy. Poorer countries do not have the sense of ‘connectivity’ that many  developed countries do. Globalisation encourages for individuals to dive into other countries cultures, such as film and music. For years America has been the powerhouse for all media, but connectivity allows for the exploration of different styles, languages and traditions. This article relates to week 2 as it is the basis for everything about globalisation. It does not necessarily focus on one theory or part but the concept as a whole. By understanding globalisation one is able to reflect on the world around them.

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